International strategic marketing (Record no. 45939)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00559nam a2200181Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829161822.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415314178 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84094 |
| Item number | STI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stone, Marilyn A. |
| 9 (RLIN) | 124193 |
| 245 ## - TITLE STATEMENT | |
| Title | International strategic marketing |
| Remainder of title | : a European perspective |
| Statement of responsibility, etc. | Marilyn A. Stone and J. B. McCall |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 262p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning |
| 9 (RLIN) | 196462 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCall, J. B. (jt. auth) |
| 9 (RLIN) | 196463 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 04/02/2008 | 658.84094 STI | 109636 | 30/03/2018 | 30/03/2018 | Books |