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Marketing : principles and perspectives

Bearden, William O.

Marketing : principles and perspectives William O. Bearden, Thomas N. Ingram and Raymone W. Laforge - 5th ed. - Boston: McGraw-Hill, 27. - xxxvi, 588p

pbk

Includes index

eng

ISBN: 0071105859

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / BEM

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