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Marketing (Record no. 48498)

MARC details
000 -LEADER
fixed length control field	00627nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250829163004.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0071105859
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	BEM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Bearden, William O.
9 (RLIN)	132209
245 ## - TITLE STATEMENT
Title	Marketing
Remainder of title	: principles and perspectives
Statement of responsibility, etc.	William O. Bearden, Thomas N. Ingram and Raymone W. Laforge
250 ## - EDITION STATEMENT
Edition statement	5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston:
Name of publisher, distributor, etc.	McGraw-Hill,
Date of publication, distribution, etc.	27.
300 ## - PHYSICAL DESCRIPTION
Other physical details	xxxvi, 588p
500 ## - GENERAL NOTE
General note	pbk
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes index
546 ## - LANGUAGE NOTE
Language note	eng
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
9 (RLIN)	132210
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Ingram, Thomas N. (jt. auth)
9 (RLIN)	132211
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Laforge, Raymond W. (jt. auth)
9 (RLIN)	132212
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				Central Library Allama Iqbal Open University Islamabad	Central Library Allama Iqbal Open University Islamabad	General Stacks	25/07/2007		658.8 BEM	108045	25/04/2018	25/04/2018	Books