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Marketing Plans :how to prepare them, how to profit from them

McDonald, Malcolm

Marketing Plans :how to prepare them, how to profit from them /Malcolm McDonald and Hugh Wilson - 2nd ed. - London: Taylor & Francis, 2016. - xiv, 624p.

ISBN: 9781119217138

Subjects--Topical Terms:
Marketing - Management
Marketing - Planning

Dewey Class. No.: 658.802 / MCM

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