Marketing Plans (Record no. 51237)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00560nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829163143.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119217138 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | MCM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm |
| 9 (RLIN) | 139903 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Plans |
| Remainder of title | :how to prepare them, how to profit from them |
| Statement of responsibility, etc. | /Malcolm McDonald and Hugh Wilson |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Taylor & Francis, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 624p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - Management |
| 9 (RLIN) | 139904 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - Planning |
| 9 (RLIN) | 124261 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hugh Wilson (jt. auth.) |
| 9 (RLIN) | 139905 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 03/06/2018 | 658.802 MCM | 123074 | 04/06/2018 | 04/06/2018 | Books |