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Readings and cases in basic marketing

McCarthy, E.Jerome

Readings and cases in basic marketing E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz. - 4th - Homewood, Irwin, 1987. - xiii,387p

eng

ISBN: 0256031312

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / MCR

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