Readings and cases in basic marketing (Record no. 52294)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00542nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829163220.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256031312 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MCR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E.Jerome |
| 9 (RLIN) | 151635 |
| 245 ## - TITLE STATEMENT | |
| Title | Readings and cases in basic marketing |
| Statement of responsibility, etc. | E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood, |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | 1987. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii,387p |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 151636 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Grashof, John F. |
| 9 (RLIN) | 151637 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brogowicz, Andrew A. |
| 9 (RLIN) | 151638 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Regional Library Mirpur | Regional Library Mirpur | General Stacks | 22/11/1988 | 658.8 MCR | 1720MRP | 04/04/2019 | 1 | 04/04/2019 | Books |