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Marketing strategy and plans : systematic marketing management

Luck, David Johnson.

Marketing strategy and plans : systematic marketing management - Englewood Cliffs, N. J: Prentice-Hall, 1979. - xv, 474p.

eng

ISBN: 0135582547

Subjects--Topical Terms:
Marketing management-U. S.-Case studdies

Dewey Class. No.: 658.8 / LUM

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