Marketing strategy and plans (Record no. 53532)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00508nam a2200169Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829163301.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0135582547 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Luck, David Johnson. |
| 9 (RLIN) | 162344 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategy and plans |
| Remainder of title | : systematic marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs, N. J: |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | 1979. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 474p. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management-U. S.-Case studdies |
| 9 (RLIN) | 162345 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. (jt. auth. ) |
| 9 (RLIN) | 163378 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 05/12/1981 | 658.8 LUM | 24508 | 02/08/2019 | 02/08/2019 | Books |