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Promotional strategy managing the marketing communications process

Engel, James F.

Promotional strategy managing the marketing communications process James F. Engel, Martin R. Warshaw and Thomas C. Kinnear - 7th - Homewood Irwin 1991 - 753p

Includes index

eng

ISBN: 0256082049

Subjects--Topical Terms:
Consumers-Psychology

Dewey Class. No.: 658.82 / ENP

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