Promotional strategy (Record no. 53541)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00600nam a2200205Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829163301.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256082049 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Item number | ENP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Engel, James F. |
| 9 (RLIN) | 124585 |
| 245 ## - TITLE STATEMENT | |
| Title | Promotional strategy |
| Remainder of title | managing the marketing communications process |
| Statement of responsibility, etc. | James F. Engel, Martin R. Warshaw and Thomas C. Kinnear |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood |
| Name of publisher, distributor, etc. | Irwin |
| Date of publication, distribution, etc. | 1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | 753p |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers-Psychology |
| 9 (RLIN) | 142051 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kinnear, Thomas C. |
| 9 (RLIN) | 124056 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Warshaw, Martin R. |
| 9 (RLIN) | 162447 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 15/03/1999 | 658.82 ENP | 86286 | 02/08/2019 | 02/08/2019 | Books |