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Basic marketing management

Dalrymple, Douglas J.

Basic marketing management Douglas J. Dalrymple and Leonard J. Parsons - New York: John Wiley & Sons, 1995. - xii, 457p.

PB

Includes index

Eng

ISBN: 047158603X

Subjects--Topical Terms:
Marketing-Management

Dewey Class. No.: 658.8 / DAB

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