Basic marketing management (Record no. 55065)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00541 a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829163354.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 047158603X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | DAB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dalrymple, Douglas J. |
| 9 (RLIN) | 117445 |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing management |
| Statement of responsibility, etc. | Douglas J. Dalrymple and Leonard J. Parsons |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | xii, 457p. |
| 500 ## - GENERAL NOTE | |
| General note | PB |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing-Management |
| 9 (RLIN) | 194946 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parsons, Leonard J. (jt. auth) |
| 9 (RLIN) | 124039 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 18/06/1997 | 658.8 DAB | 81965 | 05/09/2019 | 05/09/2019 | Books |