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Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations

Eisend, Martin

Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations Martin Eisend , Alfred Kuss - Switzarland: Springer Nature, 2019. - ix, 238p.

HB

Eng

ISBN: 9783030107932

Subjects--Topical Terms:
Marketing research-Methodology

Dewey Class. No.: 658.83 / EIR

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