Research methodology in marketing (Record no. 58770)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00585nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829164551.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783030107932 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | EIR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Eisend, Martin |
| 9 (RLIN) | 212334 |
| 245 ## - TITLE STATEMENT | |
| Title | Research methodology in marketing |
| Remainder of title | : theory development, empirical approaches and philosophy of science considerations |
| Statement of responsibility, etc. | Martin Eisend , Alfred Kuss |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Switzarland: |
| Name of publisher, distributor, etc. | Springer Nature, |
| Date of publication, distribution, etc. | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 238p. |
| 500 ## - GENERAL NOTE | |
| General note | HB |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research-Methodology |
| 9 (RLIN) | 124111 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kuss, Alfred (jt.auth) |
| 9 (RLIN) | 212335 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 18/03/2020 | 658.83 EIR | 125814 | 02/06/2020 | 02/06/2020 | Books |