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Marketing management : an Asian perspective

Kotler, Philip

Marketing management : an Asian perspective Philip Kotler, Kevin Lane Keller [ et.al] - 7th ed. - Harlow: Pearson, 2018. - xxvi,845p.

ISBN: 9781292089584

Subjects--Topical Terms:
Marketing-Management
Marketing Asia-Management

Dewey Class. No.: 658.8 / MAR

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