Marketing management (Record no. 60467)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00696nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829164648.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292089584 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 31965 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Remainder of title | : an Asian perspective |
| Statement of responsibility, etc. | Philip Kotler, Kevin Lane Keller [ et.al] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi,845p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing-Management |
| 9 (RLIN) | 273994 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Asia-Management |
| 9 (RLIN) | 273995 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane (jt.auth.) |
| 9 (RLIN) | 273996 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ang, Swee Hoon (jt.auth.) |
| 9 (RLIN) | 273997 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tan, Chin Tiong (jt.auth.) |
| 9 (RLIN) | 273998 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Leong, Siew Meng (jt.auth.) |
| 9 (RLIN) | 273999 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 20/04/2021 | 658.8 MAR | 128141 | 27/05/2021 | 27/05/2021 | Books | |||||
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 19/04/2022 | 658.8 MAR | 131386 | 02/08/2022 | 02/08/2022 | Books |