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Global marketing : strategy practice, and cases

Alon, Ilan

Global marketing : strategy practice, and cases Ilan Alon, Eugene Jaffe, Christiane prange and Donata Vianelli - 3rd ed. - New York: Routledge, 2021. - xxvi,639p.

ISBN: 9780367196097

Subjects--Topical Terms:
Export marketing
Export marketing-Case studies

Dewey Class. No.: 658.84 / GLO

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