Global marketing (Record no. 60482)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00639nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829164649.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367196097 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | GLO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alon, Ilan |
| 9 (RLIN) | 227962 |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing |
| Remainder of title | : strategy practice, and cases |
| Statement of responsibility, etc. | Ilan Alon, Eugene Jaffe, Christiane prange and Donata Vianelli |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi,639p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| 9 (RLIN) | 227963 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing-Case studies |
| 9 (RLIN) | 125063 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jaffe, Eugne |
| 9 (RLIN) | 227964 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Prange, Christiane |
| 9 (RLIN) | 227965 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vianelli, Donata |
| 9 (RLIN) | 227966 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 11/03/2021 | 658.84 GLO | 127087 | 28/05/2021 | 28/05/2021 | Books |