Jr., E. Jerome McCarthy William D. Perre.
Applications in basic marketing : clippings from the popular business press 2005-2006 edition / E. Jerome McCarthy William D. Perre Jr. - Boston : McGraw-Hill/Irwin, 2005. - 215 p. ;
Paperback.
0072864710 (paperback) 9780072864717 (paperback)
Marketing
658.8 / PEA
Applications in basic marketing : clippings from the popular business press 2005-2006 edition / E. Jerome McCarthy William D. Perre Jr. - Boston : McGraw-Hill/Irwin, 2005. - 215 p. ;
Paperback.
0072864710 (paperback) 9780072864717 (paperback)
Marketing
658.8 / PEA