| 000 -LEADER |
|---|
| fixed length control field |
00540 a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0072864710 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780072864717 (paperback) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
PEA |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Jr., E. Jerome McCarthy William D. Perre. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Applications in basic marketing : |
| Sub Title |
clippings from the popular business press 2005-2006 edition / |
| Statement of responsibility, etc |
E. Jerome McCarthy William D. Perre Jr. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Boston : |
| Name of publisher |
McGraw-Hill/Irwin, |
| Year of publication |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
215 p. ; |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Paperback. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |