Guiltinan, Joseph P.
Marketing management : strategies and programs Joseph P. Guiltinan. - 2nd ed. - New York: McGraw-Hill, 1985. - xvi, 444p.
Includes bibliography and index
eng
0070489246
Marketing-Management
658.8 / GUM
Marketing management : strategies and programs Joseph P. Guiltinan. - 2nd ed. - New York: McGraw-Hill, 1985. - xvi, 444p.
Includes bibliography and index
eng
0070489246
Marketing-Management
658.8 / GUM