000 -LEADER |
fixed length control field |
00507nam a2200181Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0070489246 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
GUM |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Guiltinan, Joseph P. |
245 ## - TITLE STATEMENT |
Title |
Marketing management |
Sub Title |
: strategies and programs |
Statement of responsibility, etc |
Joseph P. Guiltinan. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
New York: |
Name of publisher |
McGraw-Hill, |
Year of publication |
1985. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xvi, 444p. |
500 ## - GENERAL NOTE |
General note |
Includes bibliography and index |
546 ## - LANGUAGE NOTE |
Language note |
eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing-Management |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Paul, Gordon W. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |