Word of mouth and social media
edited by Allan J. Kimmel and Philip J Kitchen
- London: Routledge, 2015.
- xii, 164p.
9780415743808
Online social networks
Internet marketing
Word-Of- Mouth advertising
302.2 / WOR
9780415743808
Online social networks
Internet marketing
Word-Of- Mouth advertising
302.2 / WOR