| 000 -LEADER |
|---|
| fixed length control field |
00485nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780415743808 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.2 |
| Item number |
WOR |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Word of mouth and social media |
| Statement of responsibility, etc |
edited by Allan J. Kimmel and Philip J Kitchen |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London: |
| Name of publisher |
Routledge, |
| Year of publication |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xii, 164p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Online social networks |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Word-Of- Mouth advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kitchen, Philip J. (ed) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |