Arens, William F.
Contemporary advertising William F. Arens and Courtland L. Bovee - 5th ed. - Illinois: IRWIN, 1982. - xxx, 569p.
PB
Includes bibliography and index
Eng
025613412X
Advertising
659.1 / ARC
Contemporary advertising William F. Arens and Courtland L. Bovee - 5th ed. - Illinois: IRWIN, 1982. - xxx, 569p.
PB
Includes bibliography and index
Eng
025613412X
Advertising
659.1 / ARC