000 -LEADER |
fixed length control field |
00521nam a2200193Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
025613412X |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
ARC |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Arens, William F. |
245 ## - TITLE STATEMENT |
Title |
Contemporary advertising |
Statement of responsibility, etc |
William F. Arens and Courtland L. Bovee |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Illinois: |
Name of publisher |
IRWIN, |
Year of publication |
1982. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xxx, 569p. |
500 ## - GENERAL NOTE |
General note |
PB |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliography and index |
546 ## - LANGUAGE NOTE |
Language note |
Eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Advertising |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Bovee, Courtland L. (jt. auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |