Boyd, Westfall. and Stasch.
Marketing research; text and cases [by] Harper W. Boyd, Jr. [and] Ralph Westfall. - 6th ed. - Homewood, Ill., R. D. Irwin, 1972. - xv, 836 p. illus.
Includes bibliographical references.
Marketing research.
442. 03
Marketing research; text and cases [by] Harper W. Boyd, Jr. [and] Ralph Westfall. - 6th ed. - Homewood, Ill., R. D. Irwin, 1972. - xv, 836 p. illus.
Includes bibliographical references.
Marketing research.
442. 03