| 000 -LEADER |
|---|
| fixed length control field |
00499cam a2200157 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
442. 03 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Boyd, Westfall. and Stasch. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing research; text and cases |
| Statement of responsibility, etc |
[by] Harper W. Boyd, Jr. [and] Ralph Westfall. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Homewood, Ill., |
| Name of publisher |
R. D. Irwin, |
| Year of publication |
1972. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xv, 836 p. |
| Other physical details |
illus. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Westfall, Ralph L., |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |