D'Arienzo, William
Brand management strategies : luxury and mass markets William D'Arienzo - New York: Bloomsbury, 2016. - xv, 368p.
PB
Includes bibliography and index
Eng
9781501306679
Branding (Marketing)
Brand name products - Management
Customer relations
658.827 / ARB
Brand management strategies : luxury and mass markets William D'Arienzo - New York: Bloomsbury, 2016. - xv, 368p.
PB
Includes bibliography and index
Eng
9781501306679
Branding (Marketing)
Brand name products - Management
Customer relations
658.827 / ARB