| 000 -LEADER |
|---|
| fixed length control field |
00569nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781501306679 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
ARB |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
D'Arienzo, William |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Brand management strategies |
| Sub Title |
: luxury and mass markets |
| Statement of responsibility, etc |
William D'Arienzo |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York: |
| Name of publisher |
Bloomsbury, |
| Year of publication |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xv, 368p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
PB |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliography and index |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Branding (Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Brand name products - Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Customer relations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |