McCarthy, E. Jerome
Essentials of marketing E. Jerome McCarthy - 5th ed. - Boston: Irwin, 1991. - xvii, 526p.
Includes bibliography and index
eng
0256093237
Marketing
658.8 / MCE
Essentials of marketing E. Jerome McCarthy - 5th ed. - Boston: Irwin, 1991. - xvii, 526p.
Includes bibliography and index
eng
0256093237
Marketing
658.8 / MCE