Essentials of marketing (Record no. 76860)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00425nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256093237 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MCE |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | McCarthy, E. Jerome |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing |
| Statement of responsibility, etc | E. Jerome McCarthy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston: |
| Name of publisher | Irwin, |
| Year of publication | 1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | xvii, 526p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliography and index |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2019-07-31 | Central Library AIOU Islamabad | 1995-01-18 | Books | 75788 | General Stacks | Central Library AIOU Islamabad | 658.8 MCE | ||||
| 2019-07-31 | Central Library AIOU Islamabad | 1996-02-10 | Books | 78009 | General Stacks | Central Library AIOU Islamabad | 658.8 MCE |