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Media analytics: understanding media, audience and consumers in the 21st Century

Hollifield, C. Ann

Media analytics: understanding media, audience and consumers in the 21st Century by C. Ann Hollifield and Amy Jo Coffey - London: Routeledge, 2023. - xviii, 416p.

eng.

pbk.

ISBN: 9781138581050

Subjects--Topical Terms:
Mass media- Audience
Mass media-Economic aspects
Data mining
Mass media-Research-Methodology

Dewey Class. No.: 302.23 / HOM

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