Media analytics: (Record no. 78184)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00688nam a22002417a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138581050 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AIOU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Item number | HOM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hollifield, C. Ann |
| 245 ## - TITLE STATEMENT | |
| Title | Media analytics: |
| Remainder of title | understanding media, audience and consumers in the 21st Century |
| Statement of responsibility, etc. | by C. Ann Hollifield and Amy Jo Coffey |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Routeledge, |
| Date of publication, distribution, etc. | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 416p. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 563 ## - BINDING INFORMATION | |
| Binding note | pbk. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media- Audience |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media-Economic aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Data mining |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media-Research-Methodology |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Added Entry--Personal Name | Amy Jo Coffey (jt,auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 11/06/2025 | 302.23 HOM | 136431 | Books |