Czinkota, Michael R.
Marketing management Michael R. Czinkota and Masaaki Kotabe - 2nd ed. - Australia: South-Western College Publishing, 2001. - xxv, 598p.
Includes index
eng
0324072651
Marketing-Management-Case studies
658.8 / CZM
Marketing management Michael R. Czinkota and Masaaki Kotabe - 2nd ed. - Australia: South-Western College Publishing, 2001. - xxv, 598p.
Includes index
eng
0324072651
Marketing-Management-Case studies
658.8 / CZM