000 -LEADER |
fixed length control field |
00530nam a2200181Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0324072651 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
CZM |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Czinkota, Michael R. |
245 ## - TITLE STATEMENT |
Title |
Marketing management |
Statement of responsibility, etc |
Michael R. Czinkota and Masaaki Kotabe |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Australia: |
Name of publisher |
South-Western College Publishing, |
Year of publication |
2001. |
300 ## - PHYSICAL DESCRIPTION |
Other physical details |
xxv, 598p. |
500 ## - GENERAL NOTE |
General note |
Includes index |
546 ## - LANGUAGE NOTE |
Language note |
eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing-Management-Case studies |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kotabe, Masaaki (jt. auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |