Engel, James F.
Promotional strategy managing the marketing communications process James F. Engel, Martin R. Warshaw and Thomas C. Kinnear - 7th - Homewood Irwin 1991 - 753p
Includes index
eng
0256082049
Consumers-Psychology
658.82 / ENP
Promotional strategy managing the marketing communications process James F. Engel, Martin R. Warshaw and Thomas C. Kinnear - 7th - Homewood Irwin 1991 - 753p
Includes index
eng
0256082049
Consumers-Psychology
658.82 / ENP