Promotional strategy (Record no. 82671)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00571nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256082049 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Item number | ENP |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Engel, James F. |
| 245 ## - TITLE STATEMENT | |
| Title | Promotional strategy |
| Sub Title | managing the marketing communications process |
| Statement of responsibility, etc | James F. Engel, Martin R. Warshaw and Thomas C. Kinnear |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Homewood |
| Name of publisher | Irwin |
| Year of publication | 1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | 753p |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumers-Psychology |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kinnear, Thomas C. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Warshaw, Martin R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2019-08-02 | Central Library AIOU Islamabad | 1999-03-15 | Books | 86286 | General Stacks | Central Library AIOU Islamabad | 658.82 ENP |