Zeithaml, Valarie A
Services marketing : integrating customer focus across the firm Valarie A Zeithaml and Mary Jo Bitner - 3rd ed. - New Dehli: Tata McGraw-Hill, 2006. - xx, 668 p.
Includes index and bibliography
eng
0072471425
Service industries-Marketing
658.8 / ZES
Services marketing : integrating customer focus across the firm Valarie A Zeithaml and Mary Jo Bitner - 3rd ed. - New Dehli: Tata McGraw-Hill, 2006. - xx, 668 p.
Includes index and bibliography
eng
0072471425
Service industries-Marketing
658.8 / ZES