000 -LEADER |
fixed length control field |
00619nam a2200193Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0072471425 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
ZES |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Zeithaml, Valarie A |
245 ## - TITLE STATEMENT |
Title |
Services marketing |
Statement of responsibility, etc |
Valarie A Zeithaml and Mary Jo Bitner |
Sub Title |
: integrating customer focus across the firm |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
New Dehli: |
Name of publisher |
Tata McGraw-Hill, |
Year of publication |
2006. |
300 ## - PHYSICAL DESCRIPTION |
Other physical details |
xx, 668 p. |
500 ## - GENERAL NOTE |
General note |
Includes index and bibliography |
546 ## - LANGUAGE NOTE |
Language note |
eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Service industries-Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Bitner, Mary Jo (jt. auth) |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Gremler, Dwayne D.(jt. auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |