Rapp, Stan
Beyond maximarketing : the new power of caring and daring Stan Rapp and Thomas L. Collins - New York: McGraw-Hill, 1994. - xxvii, 319p.
PB
Eng
070513430
Sales promotion-Case studies
Marketing-Case studies
658.8 / RAB
Beyond maximarketing : the new power of caring and daring Stan Rapp and Thomas L. Collins - New York: McGraw-Hill, 1994. - xxvii, 319p.
PB
Eng
070513430
Sales promotion-Case studies
Marketing-Case studies
658.8 / RAB