| 000 -LEADER |
|---|
| fixed length control field |
00540nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
070513430 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
RAB |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Rapp, Stan |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Beyond maximarketing |
| Sub Title |
: the new power of caring and daring |
| Statement of responsibility, etc |
Stan Rapp and Thomas L. Collins |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York: |
| Name of publisher |
McGraw-Hill, |
| Year of publication |
1994. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
xxvii, 319p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
PB |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Sales promotion-Case studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing-Case studies |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Collins, Thomas L. (jt. auth.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |