O'Connor, John
Marketing and information technology :the strategy, application and implementation of IT in marketing John O'Connor and Eamonn Galvin - London: Pitman, 1997. - xii, 289p.
Includes index and bibliography
eng
0273626442
Marketing-Data processing
658.800285 / OCM
Marketing and information technology :the strategy, application and implementation of IT in marketing John O'Connor and Eamonn Galvin - London: Pitman, 1997. - xii, 289p.
Includes index and bibliography
eng
0273626442
Marketing-Data processing
658.800285 / OCM