| 000 -LEADER |
|---|
| fixed length control field |
00549nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0273626442 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.800285 |
| Item number |
OCM |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
O'Connor, John |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing and information technology |
| Sub Title |
:the strategy, application and implementation of IT in marketing |
| Statement of responsibility, etc |
John O'Connor and Eamonn Galvin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London: |
| Name of publisher |
Pitman, |
| Year of publication |
1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
xii, 289p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index and bibliography |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing-Data processing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Galvin, Eamonn |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |