Fletchers, Alan D
Fundamentals of advertising research - 3rd - Belmont, California Wadsworth Publishin 1988 - xiii, 322p
Includes index and bibliography
eng
Advertising-Research
659.1072 / FLF
Fundamentals of advertising research - 3rd - Belmont, California Wadsworth Publishin 1988 - xiii, 322p
Includes index and bibliography
eng
Advertising-Research
659.1072 / FLF