| 000 -LEADER |
|---|
| fixed length control field |
00463nam a2200169Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1072 |
| Item number |
FLF |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fletchers, Alan D |
| 9 (RLIN) |
101572 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Fundamentals of advertising research |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Belmont, California |
| Name of publisher, distributor, etc. |
Wadsworth Publishin |
| Date of publication, distribution, etc. |
1988 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
xiii, 322p |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index and bibliography |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising-Research |
| 9 (RLIN) |
101573 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bowers, Thomas A |
| 9 (RLIN) |
101574 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |