Sponsorship in marketing (Record no. 157695)

000 -LEADER
fixed length control field 00586nam a22001817a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780367343446
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.285
Item number COS
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Cornwell, T. Bettina.
245 ## - TITLE STATEMENT
Title Sponsorship in marketing
Sub Title : effective partnerships in sports, arts and events
Statement of responsibility, etc T. Bettina Cornwell.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Oxon:
Name of publisher Routledge,
Year of publication 2020.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xiii, 260p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Corporate sponsorship.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Special events-Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Performing arts sponsorship.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Sports sponsership.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Price effective from Permanent Location Not for loan Date acquired Koha item type Accession Number Lost status Damaged status Shelving location Withdrawn status Current Location Full call number
2021-08-09Central Library AIOU Islamabad 2021-03-11Books127082  General Stacks Central Library AIOU Islamabad659.285 COS

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