| 000 -LEADER |
|---|
| fixed length control field |
00528nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0750615621 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
WIF |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Wilmshurst, John |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The fundamentals of advertising |
| Statement of responsibility, etc |
John Wilmshurst and Adrian Mackay |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Oxford: |
| Name of publisher |
Butterworth-Heinemann, |
| Year of publication |
1999, |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
xv,384p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
PB |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliography and index |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mackay, Adrian (jt.aut.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |