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Fundamentals of advertising research (Record no. 2054)

000 -LEADER
fixed length control field 00493nam a2200181Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0534084547
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1072
Item number FLF
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Fletcher, Alan D.
245 ## - TITLE STATEMENT
Title Fundamentals of advertising research
Statement of responsibility, etc Alan D. Fletcher
250 ## - EDITION STATEMENT
Edition statement 3rd Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication California:
Name of publisher Wadsworth,
Year of publication 1988.
300 ## - PHYSICAL DESCRIPTION
Other physical details xiii, 322p.
500 ## - GENERAL NOTE
General note Includes index
546 ## - LANGUAGE NOTE
Language note eng
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising-Research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bowers, Thomas A.(jt. auth)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Price effective from Permanent Location Not for loan Date acquired Koha item type Accession Number Lost status Damaged status Shelving location Withdrawn status Current Location Copy number Full call number
2018-04-04Central Library AIOU Islamabad 1991-09-29Books65452  General Stacks Central Library AIOU Islamabad 659.1072 FLF
2018-04-04Central Library AIOU Islamabad 1989-04-05Books55658  General Stacks Central Library AIOU Islamabad 659.1072 FLF
2017-01-23Regional Library D.I.Khan 1993-06-04    General Stacks Regional Library D.I.Khan2659.1072 FLF
2017-01-23Regional Library D.I.Khan 2005-06-04Books   General Stacks Regional Library D.I.Khan2659.1072 FLF

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